What The Foundation

Product Description

What The Foundation is our take on a foundation, offering light-medium, buildable coverage. Its ultra-nourishing formula blends seamlessly into the skin, leaving you with an even, fresh complexion that looks like your skin on its best day. WTF works flawlessly with The Face Pencil for added coverage in areas with extra redness, blemishes or discoloration.

*Non-comedogenic. Due to the unique formula, some shifting may occur in transit.

Shade Descriptions

• Alabaster: is pale with pink undertones
• Porcelain: is pale with neutral undertones
• Fair: is fair with pink undertones
• Ivory: is fair with neutral undertones
• Light: is light with yellow undertones
• Beige: is light to medium with neutral undertones
• Medium: is medium with yellow undertones
• Medium Honey: is medium to tan with neutral undertones
• Honey: is medium to tan with yellow undertones
• Golden: is tan with golden undertones
• Pecan: is dark with neutral undertones
• Almond: is dark with yellow undertones
• Cinnamon: is dark with red undertones
• Chestnut: is dark to deep with red undertones
• Deep: is deep with red undertones
• Espresso: is very deep with neutral undertones

How to Use

Use your index finger or the spatula to lift a pea sized amount of WTF. Apply the product directly to your face, avoiding the eyes, using either your fingers, the Skin Brush, or a dry sponge. Layer as needed. Follow up with The Face Pencil or The Neutralizer Pencil for added coverage to dark spots, redness or blemishes along the face as well as concealing under eye darkness. Pro Tip: Since WTF offers rich nourishment, try skipping your usual moisturizer before applying it.

Bobbi’s Tip:

Some people may need two shades of WTF; one for summer months, one for winter months, or a mix of both for the times in between.

Ingredients

What The Foundation is made from:

✓ Sodium Hyaluronate

Even smaller in size than hyaluronic acid, this is a great humectant that restores suppleness & improves appearance of dry skin. Moisturizing and skin-restoring against environmental stressors.

Ingredients

Water/Aqua/Eau, Caprylic/Capric Triglyceride, C12-15 Alkyl Benzoate, Caprylic/Capric/Succinic Triglyceride, Propanediol, Simmondsia Chinensis Seed Oil, Olea Europaea (Olive) Fruit Oil, Coco-Caprylate/Caprate, Diisostearyl Malate, C9-12 Alkane, Polyhydroxystearic Acid, Hydrogenated Castor Oil, Ricinus Communis (Castor) Seed Oil, Helianthus Annuus (Sunflower) Seed Wax, Stearalkonium Hectorite, Euphorbia Cerifera (Candelilla) Wax, Polyglyceryl-3 Diisostearate, Polyglyceryl-3 Polyricinoleate, Phenoxyethanol, Copernicia Cerifera (Carnauba) Wax, Silica Silylate, Sodium Chloride, Pelargonium Graveolens Oil, Tocopheryl Acetate, Polyglyceryl-6 Polyricinoleate, Triethoxycaprylylsilane, Zingiber Officinale (Ginger) Root Oil, Lecithin, Silica, Biosaccharide Gum-1, Sodium Hyaluronate, Mica, Titanium Dioxide (CI 77891), Iron Oxides (CI 77491/CI 77492/CI 77499), Citronellol, Geraniol, Linalool, Limonene, Citral